How to Build a Succesful Makeup Brand | Premium OEM and Private Label Skincare Services by Biocrown

How to Build a Succesful Makeup Brand | Biocrown focuses on developing skin care products. We follow ISO22716 and Good Manufacturing Practices (GMP) Standards; upholds a strict attitude to satisfy customer expectations.

How to Build a Succesful Makeup Brand

How to Build a Succesful Makeup Brand

Makeup has been used for centuries, not only for entertainment and beauty enhancement but also to boost one’s confidence. With the rise of many beauty influencers, makeup has gained even more popularity. Not to mention, it is a multi-billion-dollar industry.
Has creating your own makeup brand been a lifelong dream of yours, but it seems impossible due to a lack of knowledge and experience? No worries! Biocrown has got your back. In this blog, we will teach you how to stand out from your competitors and boost sales.


1. Product Quality

Product quality is determined by many factors, such as ingredients, materials, safety, durability, and more. It is important for a product to have good quality because this will satisfy customers and gain their loyalty.

What makes better quality skincare and beauty products than Biocrown? For over 47 years, Biocrown has been a trusted partner for numerous international brands. We take pride in our Research and Development team, which is responsible for designing your customized makeup, including BB cream, CC cream, primer, lip care, and self-tanning & bronzing products. Additionally, we are GMP and ISO certified, ensuring that we provide only safe and high-quality products.

2. Product-based Unique Selling proposition

Many makeup companies promote their products' unique selling propositions to convince customers to choose their brand over competitors. A product-based unique selling proposition is a specific feature or advantage that makes you stand out from the rest of your competitors in a fast growing market such as the make up industry. Our OEM services allows your products to be customized, making it a huge opportunity to showcase your unique selling proposition. For example, your unique selling proposition could be that your make up line has skin-caring ingredients or sun-protection. Or non-comedogenic and hypoallergenic, making it suitable for those with sensitive skin.

3. Product packaging

Product packaging can make or break your product because first impressions matter, especially for a startup company. Unique packaging designs can help you stand out from your competitors and attract more customers.Biocrown has a professional packaging designer who can customize your products. We also offer a wide range of packaging options and containers, so you won’t have to worry about sourcing your packaging materials.

4. Stay updated with the trends.

Stay ahead of your competitors by keeping up with the latest trends. For example, in 2025, makeup trends include 80’s-inspired looks and dark cherry lips. To catch your customers' attention, you can create a lip care line with bright, vibrant colors or classic red. Staying updated not only gives you an advantage over your competitors but also helps you maintain relevance and capture your customers’ attention.

5. Effective marketing

There are many ways you can market your products. You can market your products in a traditional way such as TV, magazine, direct mail, posters, or you can level up your marketing strategies by hiring influencers to promote your products through social media platforms. With the internet, you can reach as many people as possible without having to empty your pockets.

Turn your dreams into a reality !

Biocrown provides turnkey services, including formula development, manufacturing, packaging, and label-making. Our job is to fulfill your dreams, and we are eager to assist you as you embark on your journey to create a successful makeup company.

How to Build a Succesful Makeup Brand | Biocrown Biotechnology Co., Ltd.: 47+ Years of Skincare Manufacturing Excellence

With over 47 years of experience, Biocrown Biotechnology Co., Ltd. has established itself as a leading manufacturer in the skincare and beauty industry. Founded in Taiwan in 1977, Biocrown produces a diverse range of high-quality products, including serums, face masks, body scrubs, collagen creams, and intimate care solutions. All products are developed to meet stringent international standards such as ISO 22716:2008, ISO 14001:2015, GMP, and COSMOS/ECOCERT certifications, ensuring reliability and performance for customers worldwide.

BIOCROWN’s commitment to quality is evident through its advanced processes, including formulation design, cleanroom production, and the use of an RO water purification system. From filling and sealing to packaging design, every stage adheres to global certifications like HALAL, EU PIF, and US Federal 209D standards. By combining decades of expertise with cutting-edge technology, Biocrown continues to provide dependable multi-beauty solutions for businesses seeking premium skincare manufacturing services.

For over 47 years, BIOCROWN has been a leading provider of high-quality skincare, body care, and face care products. Utilizing advanced technology and industry expertise, BIOCROWN delivers customized solutions designed to meet the unique needs of every customer, ensuring exceptional results and satisfaction.